Eureka+Commercial+(Ad)+Project

=So what are you gonna make?=

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=Brilliant Commercials!?=

So what makes an advertisement brilliant? Here are a few that we think are just awesome:

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=7 Brilliant Tips on Making Effective Video Ads =

** 1. Customize according to audience preferences **

Instead of focusing on creating content that can work for a wide audience, you should create videos aimed at a specific segment of the audience. When videos are targeted to a certain segment, they are more likely to get clicks, shares, likes and comments that eventually bode well for your product.

** 2. Capture the audience’s interest quickly **

Successful videos are those that get directly to the point. You have to get through to your audience in the first 5 seconds if you want them to watch the entire video. Make sure you use content that’s attention grabbing as this will keep them hooked till the end. How can you accomplish this? A catchy start can go a long way in luring the audience just like a mysterious one.

Nevertheless, pose the mystery in a way that it incites curiosity instead of boring the viewers. Another way to retain attention is to tell people that you can solve a problem. Also, don’t get too commercial in the videos because that often puts viewers off.

** 3. Create advertisements that don’t seem like advertisements **

This means that you need to deliver your message in an unusual way like funny content or insightful information. While this may not be easy, but this can help you in making some great videos that can keep your audience entertained and get your message across as well.

** 4. Don’t forget the message or runtime of the video **

Even though you may prefer lengthy videos, your audience isn’t going to be pleased. If you want them to sit through the entire video, you have to keep it snappy and short. Long videos can bore your audience easily because there is far too much to do in life than sit around and watch a long video. Experts recommend that you should make short videos that aren’t longer than 30 seconds. Only if your video provides value to the users or is entertaining, you can think about going as long as 2 minutes. Longer videos only work in special circumstances. The safest way to decide the runtime and message of the video is to think about who you are addressing, what you are offering, where the product is available and why it is important to use the product.

** 5. Make separate videos for different segments **

Can you show the same video to a newcomer and one to your old and loyal customer? Definitely not! There are different messages you need to convey to each of these segments and you cannot simply make a standardized video to accomplish this goal. When you are targeting new or potential customers, you need videos that build brand awareness and generate interest in your products and services. However, when you are engaging with users who are already customers, you need to highlight other avenues of your products and services to ensure their loyalty. You need to offer them value if you want them to stay.

** 6. Run tests for optimizing the videos **

It is definitely not a good practice to make a single video and then just repeat it over and over again. It is better for you to make two versions of each video and test them separately on the audience to know which one has a more powerful impact and generates a good response. You can simply change just one variable in the video or make completely different ones with the same message. Sometimes, even a single element can make a huge difference in the response you get from your audience.

** 7. Combine music, voiceover and visuals **

When you are making videos, you need to think about how you will deliver your message. The first frames of the video and the text should be convincing and the rest of the content should have appropriate music, visuals and voiceover to pull them through. When you keep these tips in mind, you will be able to create an effective Eureka video ad.

<span style="color: #232323; font-family: 'Open Sans','Gill Sans MT','Gill Sans',Corbel,Arial,sans-serif; font-size: 16px;">- Good luck!!!